Paid-Per-View (PPV) Grants

As COVID infections decrease and masking regulations relax, please continue to use caution, as needed, and good judgment for in-person gatherings in your locality.

The public is largely unaware of the practices of industrialized animal agriculture and cruelties inflicted on the lives of animals raised for food. The short videos used in paid-per-view (PPV) events are typically graphic but convey important truths that should be known by everyone. Invite people to watch a ~4-minute video in exchange for a vegan food sample — and start a conversation!

We strongly encourage you to start by reading the Grant Guidelines that apply to all grants and the VegFund Grants FAQ page. Once you’ve reviewed the guidelines, follow these steps to plan and host a successful VegFund-supported PPV event.

• Choose a venue. We encourage you to hold your PPV event as part of a larger event, such as a festival or street fair, to attract the greatest number of potential samplers. Choose a venue where you’re likely to reach more non-vegans than vegans and vegetarians.
• Select the video to screen. For more ideas, see our list of  recommended short videos. Videos should be no more than 4 minutes long and must be approved by VegFund. Videos that promote illegal activity are prohibited.
• Children under 14 must have parental permission to participate.
• Determine your incentive. VegFund will reimburse up to $1 per non-vegan viewer as an incentive to participate in your PPV activity. Viewers are required to watch the entire clip to receive the incentive. You may wish to offer cash, or a non-cash equivalent, such as a vegan cupcake or a coupon.
• Assemble a team. We recommend enlisting at least one other person to help set up your table, prepare and hand out incentives, answer questions from individuals, keep track of the number of individuals you reach, and clean up after the event.
• Include a call-to-action. Some viewers may be moved to take the next step toward exploring a vegan diet. Including a vegan pledge is a great way to help folks take action toward this goal. See some recommended veg pledges below under Helpful Materials.
• Develop your budget. VegFund’s grant application requires that you provide a simple but detailed budget for your event. Your budget should include all related costs, such as equipment, venue fees, marketing and publicity, printing costs, etc.
• Include educational literature. It’s a good idea to offer literature to everyone who receives a dollar reimbursement or a food sample as a take-away. Check out VegFund’s recommended literature list for guidance.
• Publicize your PPV event via available channels, such as the event program, flyers, social media announcements, and local event listings. Check out VegFund’s post How to Attract Non-Vegans to Your Event for further guidance.
• Review VegFund’s reporting requirements. VegFund grants are distributed as reimbursements, after we receive your final project report. It’s important that you’re prepared to submit your grant report no more than 30 days after your event takes place in order to receive your grant payment. See “Reporting Guidelines” on the Grant Guidelines page.
• Print and place required signage. This is especially important if you’re handing out food samples as incentives (printable signs can be downloaded from Helpful Materials section below). Also, have the packaging with ingredient list available for any commercial food products you hand out. Signs include:
  • Invitation to view a video in exchange for $1 or a cupcake (or make your own sign, depending on the incentive you choose)
  • Common food allergens sign
  • VegFund sponsorship sign

• Measure your impact. Keep track of the number of individuals who participate. Include a simple “call-to-action” that individuals can take and preferably one you can track, such as signing up to receive emails or taking a vegan pledge. See Measuring the Success of Your Grant-Funded Activity.
• Receive your grant payment. Once your report has been approved, VegFund will distribute your grant payment electronically. If you’re based in the United States, you will receive an invitation from Bill.com; if based outside the United States, your grant will be sent via PayPal. For details, see the “Payment Guidelines” section under Grant Guidelines.