Paid-Per-View (PPV) Grants

The public is largely unaware of the practices of industrialized animal agriculture and cruelties inflicted on the lives of animals raised for food. The short videos used in paid-per-view (PPV) events are typically graphic but convey important truths that should be known by everyone. Invite people to watch a ~4-minute video in exchange for a vegan food sample — and start a conversation!

• Be sure to read the Grant Guidelines below that apply to all grants. You’ll find additional information on our FAQ page.
• Determine the venue. We encourage you to hold your PPV event as part of a larger event, such as a festival or street fair, to attract the greatest number of potential samplers. Choose a venue where you’re likely to reach more non-vegans than vegans and vegetarians.
• Select the video to screen. For more ideas, see our Recommended Short Videos. Videos should be no more than 4 minutes long and must be approved by VegFund.
• Videos that promote illegal activity are prohibited.
• Children under 14 must have parental permission to participate.
• Viewers are required to watch the entire clip to receive the incentive.
• $1 per non-vegan viewer is allowed as an incentive, although a non-cash equivalent (such as a cookie or cupcake) will be approved in some cases. For events outside of the United States, the non-cash equivalent must be used because cash incentives cannot be reimbursed.
• Determine if you’ll need volunteers and how many.
• Include educational literature. It’s a good idea to offer literature to everyone who receives a dollar reimbursement or a food sample as a take-away. Check out VegFund’s Recommended Literature for guidance.
• First-time PPV applicants are typically granted no more than $200.
• VegFund will reimburse up to $150 (single day) or $250 (multi-day) towards a booth/table fee.
• Print and place required signage (see the Required Materials section below), including:
  • Common Food Allergens sign
  • Free Vegan Food sign on the food table
  • VegFund sponsorship sign
• Measure your success. Keep track of the number of individuals who participate. Include a simple “call-to-action” that individuals can take, and preferably one you can track, such as signing up to receive emails or taking a vegan pledge. See Measuring Your Success.
• Publicize your PPV via available channels, such as the event program, flyers, social media announcements, and local event listings. Check out Tips for Event Promotion for further guidance.
• Review VegFund’s reporting requirements. See “Reporting Guidelines” on the Grant Guidelines page.