Paid-Per-View (PPV) Grants
HOW IT WORKS
The public is largely unaware of the practices of industrialized animal agriculture and cruelties inflicted on the lives of animals raised for food. The short videos used in paid-per-view (PPV) events are typically graphic but convey important truths that should be known by everyone. Invite people to watch a ~4-minute video in exchange for a vegan food sample — and start a conversation!
- Be sure to read the Grant Guidelines below that apply to all grants.
- Determine the venue. We encourage you to hold your PPV event as part of a larger event, such as a festival or street fair, to attract the greatest number of potential samplers. Choose a venue where you’re likely to reach more non-vegans than vegans and vegetarians.
- Select the video to screen. For more ideas, see our Recommended short videos. Videos should be no more than 4 minutes long and must be approved by VegFund.
- Videos that promote illegal activity are prohibited.
- Children under 14 must have parental permission to participate.
- Viewers are required to watch the entire clip to receive the incentive.
- Make a budget. Your budget should include all costs related to the event, including booth rental fees, equipment costs, the costs of incentives ($1 per viewer, or food samples if international). Remember to review our organization-wide Grant Guidelines to determine what VegFund does and does not fund.
- $1 per non-vegan viewer is allowed as an incentive, although a non-cash equivalent (such as a cookie or cupcake) will be approved in some cases. For events outside of the United States, the non-cash equivalent must be used because cash incentives cannot be reimbursed.
- Determine if you’ll need volunteers and how many.
- Include educational literature. Your table must include free vegan educational literature. Ensure that everyone who receives a dollar reimbursement or a food sample is offered literature or information and keep track of how much literature you hand out. Check out VegFund’s Recommended literature for guidance.
- Apply for a VegFund grant! Applying for a grant is easy if you’ve followed the instructions above. U.S. applicants should submit their applications at least three weeks before the event date. Applicants outside the United States should submit applications at least four weeks prior to the event date. Visit this page to create a profile and start your application.
- First-time PPV applicants are typically granted no more than $200.
- VegFund will reimburse up to $150 (single day) or $250 (multi-day) towards a booth/table fee.
- Print and place required signage (see Required Materials), including:
- Common Food Allergens sign
- Free Vegan Food sign on the food table
- VegFund sponsorship sign
- Measure your success. Consider ahead of time how you will measure the effectiveness of your campaign. VegFund will be asking for this information in your final report. Information should include number of people who viewed your film, estimated number of non-vegans reached, number pieces of literature handed out, number of signups to your list or veg pledge, etc.
- Publicize your PPV via available channels, such as the event program, flyers, social media announcements, and local event listings. Check out Tips for event promotion for further guidance.
- Reporting and reimbursement. Within 30 days following your PPV event, complete the final report in the VegFund grant portal. You’ll be asked for much of the information you collected above, including:
- number of viewers (non-vegan)
- viewer reactions
- itemized receipts
- photos from the event (signage, literature, PPV stations, food samples if used, etc.)
GRANT GUIDELINES
Who does VegFund support?
- VegFund supports vegan activists (individuals and nonprofit organizations) who promote messages and behaviors that are 100% plant-based and free of animal exploitation.
- Grantees must be 18 years of age or older. VegFund may work with activists under the age of 18 if they are partnering with an adult.
- VegFund strongly prefers that applicants are vegan. We may make exceptions for non-vegan individuals hosting film screenings or non-vegans partnering with vegans to host an event that targets a mostly non-vegan audience.
What does VegFund fund?
- VegFund funds outreach activities that promote a strictly vegan message and use 100% vegan products. VegFund favors projects that demonstrate an effective outreach strategy targeting non-vegans.
- Most grants are provided as reimbursements rather than up-front payments. We require that all grantees submit itemized receipts and reports on their activities.
- For events or in-person activities, VegFund will fund only events that are open to the public. In some cases, we will support events that charge a nominal admission fee (usually no more than $5 [US]).
What does VegFund not support?
- VegFund will not fund any activity or event that involves animal exploitation. This includes events offering foods with animal products, venues such as zoos or non-sanctuary farms, or use of supplies that contain animal products.
- We do not fund applications for events or projects that have already taken place. All grant applications must be submitted at least two weeks (preferably more) in advance of the event or project to be considered for VegFund support.
- VegFund does not fund for-profit entities or projects that seek to raise money.
- VegFund does not fund personnel expenses covering an activist’s time or travel.
- VegFund will not provide funding or reimbursement for alcohol. We may consider funding events in which alcohol is available or served as long as grant funds do not cover those costs.
- VegFund does not fund events in private homes.
VegFund evaluates grant applications based on the following criteria:
- Does the applicant have a defined plan in place to carry out the project?
- Is there a clear, itemized budget?
- Is there a specific start date and end date?
- For larger projects and events, is there a team in place, or is this a one-person-show?
- Does the project target a non-vegan audience?
- Does the project target a specific non-vegan audience, and is that audience well-defined?
- Does the applicant provide evidence for targeting these audiences?
- Does the project deliver a compelling vegan message?
- Does the applicant present clearly defined goals for the project?
- Is there a communications plan, if needed?
- Is there a clear plan for evaluating event/activity effectiveness?
Visit VegFund’s Grant Overview page for a summary of the grant programs and how to begin your grant application.
Not sure if your project meets VegFund’s grant guidelines? Reach out to grants@vegfund.org, and we’ll respond to your questions at our earliest convenience.
Required Materials
Crediting VegFund
Including VegFund in your messaging In the interest of informing the veg-interested public of the availability of grant-funding through VegFund,...
VegFund Paid-Per-View sign
Credit VegFund by displaying this sign at your Paid-Per-View event.
Recommended literature
VegFund requires that all grantees offer some form of literature or information at grant-funded events that educates the public about...
Sampling food at your event?
If you’re sampling food, keep in mind… If your vegan outreach activity includes a food sampling element, be sure to...
Measuring your success
For most grant activities, VegFund requires that you develop metrics ahead of your project to measure the success and effectiveness...
HELPFUL MATERIALS
Activist story
Dzīvnieku brīvība hosted 12 video “paid-per-view” (PPV) events with a food-focused twist at several facilities at the University of Latvia....
Paid-Per-View checklist
This simple checklist will help you to ensure you've got everything covered for your video outreach event.
Recommended short videos
Recommended short videos
VegFund’s Top Short Video Recommendations Based on our grantee’s popular go-to choices, we’ve compiled a selection of recommended short videos...
iAnimal
Animal Equality Harness the power of virtual reality in your outreach activities with Animal Equality’s 360 degrees experience! A unique...
The Truth About Dairy
James Aspey The dairy industry is one of the most deceitful industries on the planet. James Aspey, exposes the truths...
Veg pledges
Recommended veg pledges, challenges, and starter kits
When you’re engaged in vegan outreach and someone expresses interest in taking the next step, it's important to have a call to action ready to support them. Veg pledges are designed to motivate and guide people who wish to explore veganism further.
Try Veg
Encourage your event attendees to download Compassion Over Killing’s FREE vegan starter guide. It’s the perfect beginner’s guide to compassionate...
Veganuary
Encourage your event attendees to try vegan with Veganuary! This online veg pledge has all of the information and guidance...
FAQs
Do I have to be vegan to receive a grant from VegFund?
The simple answer is yes. We may make exceptions for non-vegan individuals hosting VegFund-approved film screenings or non-vegans partnering with vegans to host an event that aims to reach a mostly non-vegan audience. In addition to our mission of spreading information about veganism, one of VegFund’s primary goals is to support vegan activists and their efforts. As a result, we require that every project we fund have at least one vegan organizer who can act as a “vegan ambassador” on behalf of other vegans.
Do I have to be from the United States to receive a grant from VegFund?
No! VegFund supports grantees all over the world. For non-US-based grantees, we require that the fund recipient use a PayPal account to receive grant funds.
Does VegFund purchase the food, serving supplies, and literature?
No. Grantees are responsible for purchasing these items after your grant request is approved. Keep all receipts and submit these along with your final report following the project or grant activity.
What sort of projects has VegFund supported in the past?
A list of activities VegFund will support or has supported includes:
- Billboards
- Conferences
- Food sample costs
- Film license fees for public screenings
- Humane education curriculum development
- Local guides to veganism
- Mentored challenges
- Online campaigns
- Paid-per-view video outreach equipment and incentives
- Panel discussions
- Pledge campaigns
- Research
- Social media ad promotion
- Venue rental
- Vegan festivals, “vegfests,” or similar events
- Vegan starter kits
What items does VegFund not reimburse?
VegFund reserves the right to withhold reimbursement for the following items: non-vegan foods, excessive or wasteful items, food or ingredients that contain products not readily available for purchase in your area, gratuities, wages, travel expenses, food for volunteers, or events that take place in private homes. With some exceptions, VegFund also does not fund full meals for events or event attendees.
How does VegFund distribute payment to grantees?
All grant payments are made electronically. Domestic grantees (with payment accounts based in the United States) will receive payment through Bill.com, a third-party epayment system that deposits funds directly into your bank account. Non-domestic grantees (with payment accounts based outside the United States) will receive payment through PayPal.com or American Express FX International Payments.
Do I need to provide my Social Security number to receive a grant payment?
Yes, US-based grantees are required to provide their Social Security number in order to receive payment. This information is not used to report income to the IRS, nor is it shared with anyone beyond the ePayment processor VegFund's bank is partnered with. The sole use of the SSN is to verify the identity of the bank account holder.
How much money should I ask for?
We’re asked this question frequently, and there’s no set answer to this question. Make your case for your project, and the grants team will review it and ask questions if they need clarification.
- For mentored campaigns and pledges, VegFund will typically fund up to $20 per participant.
- For food samplings, VegFund will typically fund up to $1 per individual reached.
- For film screenings, VegFund will fund up to $250 for a screening license.
I received a grant. How should I promote/thank VegFund?
Our mission is to empower you and your organization to bring more attention to the vegan cause. However, we do appreciate the following:
- When VegFund helps fund events in veg-friendly forums, such as at a conferences or festivals, we ask that you post a small sign (see Required Materials above) that provides VegFund’s website address so that other interested activists can find us.
- For media-based grants or sponsorship listings, please acknowledge VegFund’s support with a link and, if possible, a logo for the same purpose. Logos can be found on our Press page.
- For event recaps in social media or websites, we do appreciate mention for the benefit of other activists who may be looking for support.