Paid-Per-View (PPV)

The public is largely unaware of the practices of industrialized animal agriculture and cruelties inflicted on the lives of animals raised for food. The short videos used in paid-per-view (PPV) events are typically graphic but convey important truths that should be known by everyone. Invite people to watch a ~4-minute video in exchange for a vegan food sample — and start a conversation!

• Be sure to read the Grant Guidelines below that apply to all grants.
• Determine the venue. We encourage you to hold your PPV event as part of a larger event, such as a festival or street fair, to attract the greatest number of potential samplers. Choose a venue where you’re likely to reach more non-vegans than vegans and vegetarians.
• Select the video to screen. For more ideas, see our Recommended short videos. Videos should be no more than 4 minutes long and must be approved by VegFund.
• Videos that promote illegal activity are prohibited.
• Children under 14 must have parental permission to participate.
• Viewers are required to watch the entire clip to receive the incentive.
• Make a budget. Your budget should include all costs related to the event, including booth rental fees, equipment costs, the costs of incentives ($1 per viewer, or food samples if international). Remember to review our organization-wide Grant Guidelines to determine what VegFund does and does not fund.
• $1 per non-vegan viewer is allowed as an incentive, although a non-cash equivalent (such as a cookie or cupcake) will be approved in some cases. For events outside of the United States, the non-cash equivalent must be used because cash incentives cannot be reimbursed.
• Determine if you’ll need volunteers and how many.
• Include educational literature. Your table must include free vegan educational literature. Ensure that everyone who receives a dollar reimbursement or a food sample is offered literature or information and keep track of how much literature you hand out. Check out VegFund’s Recommended literature for guidance.
• Apply for a VegFund grant! Applying for a grant is easy if you’ve followed the instructions above. U.S. applicants should submit their applications at least three weeks before the event date. Applicants outside the United States should submit applications at least four weeks prior to the event date. Visit this page to create a profile and start your application.
• First-time PPV applicants are typically granted no more than $200.
• VegFund will reimburse up to $150 (single day) or $250 (multi-day) towards a booth/table fee.
• Print and place required signage (see Required Materials), including:
  • Common Food Allergens sign
  • Free Vegan Food sign on the food table
  • VegFund sponsorship sign
• Measure your success. Consider ahead of time how you will measure the effectiveness of your campaign. VegFund will be asking for this information in your final report. Information should include number of people who viewed your film, estimated number of non-vegans reached, number pieces of literature handed out, number of signups to your list or veg pledge, etc.
• Publicize your PPV via available channels, such as the event program, flyers, social media announcements, and local event listings. Check out Tips for event promotion for further guidance.
• Reporting and reimbursement. Within 30 days following your PPV event, complete the final report in the VegFund grant portal. You’ll be asked for much of the information you collected above, including:
  
  • number of viewers (non-vegan)
  • viewer reactions
  • itemized receipts
  • photos from the event (signage, literature, PPV stations, food samples if used, etc.)