HOW IT WORKS
VegFund supports individuals and organizations that wish to carry out vegan advocacy using an online platform, such as social media or a website, to run an online challenge or other digital marketing campaign. We strongly prioritize those campaigns with a specific and measurable call-to-action, as well as explicit and trackable conversions as the primary campaign goal. Online Campaign grants are reviewed on a quarterly basis.
Online campaign application submission and notification dates
Online Campaign grants are reviewed on a quarterly basis. Please review the schedule below to determine the next application due date and when you will be notified of a decision.
Online Campaign grantees will be asked to submit quarterly reports on their campaign performance, including campaign statistics such as number of clicks, engagements, and conversions. Reports must include screenshots from analytics tools to demonstrate the numbers reported.
Online Campaign expenses are then reimbursed quarterly after progress reports are successfully submitted. Eligible expenses include content promotion, marketing, ad boosting, and in some cases, content creation and design.
Required Materials
Crediting VegFund
Including VegFund in your messaging In the interest of informing the veg-interested public of the availability of grant-funding through VegFund,...
Measuring your success
For most grant activities, VegFund requires that you develop metrics ahead of your project to measure the success and effectiveness...
HELPFUL MATERIALS
Activist Story
Descubrir La Comida is an online and community campaign with the objectives of educating people about the realities of farm animals’ lives and supporting those transitioning to a vegan lifestyle. Read about how they get more than 12,000 new subscribers per month.
Webinar
Google Analytics 101: From Data to Insight
Megan Iudice of Solstice Web guides you in navigating the vast amount of useful information available on this free platform. Learn the who, what, why, and how of Google Analytics…
Webinar
Social Media Strategy to Maximize Impact for Animals
John Oberg shares his insights for animal advocates who are interested in using social media to help animals. In this time of physical distancing, using our social media presence…
Webinar
Building an Effective Online Behavior Change Campaign
Online tools, techniques, and platforms are a world of opportunity for issue-based activists. With the right plan in place, there’s no end to the number of people you can reach…
Veg Pledges, Challenges, and Mentorships
Recommended Veg Pledges, Challenges, and Starter Kits
When someone expresses interest in taking the next step, it's important to have a call to action ready
Recommended short videos
Recommended Short Videos
Based on our grantee’s popular go-to choices, we’ve compiled a selection of recommended short videos and films to use in your video outreach activities…