HOW IT WORKS
Online Campaigns Grant Program Closed for 2022
After receiving an unprecedented number of requests for our 2022 Online Campaigns grant program, VegFund is closing this program for the year. All applications already submitted will be reviewed. If you were planned to submit an application for an Online Campaign grant this year, please consider submitting an application to our Special Projects grant program instead. If you have specific questions, please contact us at grants@vegfund.org.
VegFund supports individuals and organizations that wish to carry out vegan advocacy using an online platform, such as social media or a website, to run an online challenge or other digital marketing campaign.
We strongly prioritize those campaigns with a specific and measurable call-to-action, as well as explicit and trackable conversions as the primary campaign goal. Online Campaign grants are reviewed on a quarterly basis.
Application due dates: Online Campaign grant applications have closed for 2022 due to the high number of applications we’ve received. If you were planning to submit an Online Campaigns application in 2022, please consider applying for a Special Projects grant.
The next application due date will be January 16, 2023. Please check back later this year for our full schedule of 2023 application submission deadlines. Online Campaign grants are reviewed on a quarterly basis. Notification times are typically between 4 to 8 weeks from the date of application submission.
Online campaign application submission and notification dates
Online Campaign grantees will be asked to submit periodic reports on their campaign performance, including statistics such as number of clicks, engagements, and conversions. Reports must include screenshots from analytics tools to demonstrate the numbers reported.
Online Campaign expenses are then reimbursed after progress reports are successfully submitted. Eligible expenses include content promotion, marketing, ad boosting, and in some cases, content creation and design.
To learn more about how VegFund’s grantmaking works, visit our Grant Guidelines. You’ll find additional information on the FAQ page.
HELPFUL MATERIALS
Running Successful Social Media Ad Campaigns
Mariajosé Lozano of Animal Equality Mexico presents best practices for running social media ad campaigns that create real impact for animals. Learn how to target your audience, design campaigns and content, and measure and test your impact to improve your conversions.
Social Media Strategy to Maximize Impact for Animals
John Oberg shares his insights for animal advocates who are interested in using social media to help animals. Learn how to perfect your communication and take your social media efforts to the next level.
Building an Effective Online Behavior Change Campaign
The nonprofit digital marketing experts at Media Cause will show you how to lay the groundwork for a focused and effective online campaign that considers the entire supporter journey. They'll walk you through proven messaging, social media, and email marketing best practices.
Veg Pledges, Challenges, and Mentorships
When you’re engaged in vegan outreach, and someone expresses interest in taking the next step, have a call-to-action ready. Veg pledges motivate and guide people who wish to explore veganism further. Veg challenges appeal to people who like to step up their accountability.
See what other grantees are doing
Descubrir La Comida is an online and community campaign with the objectives of educating people about the realities of farm animals’ lives and supporting those transitioning to a vegan lifestyle. Learn how they've acquired more than 12,000 new subscribers per month.
We have lots of other resources to help you carry out a successful online campaign, including a Google Analytics 101 webinar, a list of recommended veg pledges and starter kits to help participants take the next step, and a list of recommended short videos to share as part of your campaign. Please also review options and links for crediting VegFund in your messaging and promotions.