HOW IT WORKS
VegFund supports individuals and organizations that wish to carry out vegan advocacy using an online platform, such as social media or a website, to run an online challenge or other digital marketing campaign.
We strongly prioritize those campaigns with a specific and measurable call-to-action, as well as explicit and trackable conversions as the primary campaign goal.
Application due date: The online campaign grant application portal is currently closed. When the application portal reopens, we will announce it on our website. Please visit the Special Project Grants page to see if your project may be right for this program.
Online campaign application submission and notification dates
Online Campaign grantees will be asked to submit periodic reports on their campaign performance, including statistics such as number of clicks, engagements, and conversions. Reports must include screenshots from analytics tools to demonstrate the numbers reported.
Online Campaign expenses are then reimbursed after progress reports are successfully submitted. Eligible expenses include content promotion, marketing, ad boosting, and in some cases, content creation and design.
To learn more about how VegFund’s grantmaking works, visit our Grant Guidelines. You’ll find additional information on the FAQ page.
HELPFUL MATERIALS
Running Successful Social Media Ad Campaigns
Mariajosé Lozano of Animal Equality Mexico presents best practices for running social media ad campaigns that create real impact for animals. Learn how to target your audience, design campaigns and content, and measure and test your impact to improve your conversions.
Social Media Strategy to Maximize Impact for Animals
John Oberg shares his insights for animal advocates who are interested in using social media to help animals. Learn how to perfect your communication and take your social media efforts to the next level.
Building an Effective Online Behavior Change Campaign
The nonprofit digital marketing experts at Media Cause will show you how to lay the groundwork for a focused and effective online campaign that considers the entire supporter journey. They'll walk you through proven messaging, social media, and email marketing best practices.
Veg Pledges, Challenges, and Mentorships
When you’re engaged in vegan outreach, and someone expresses interest in taking the next step, have a call-to-action ready. Veg pledges motivate and guide people who wish to explore veganism further. Veg challenges appeal to people who like to step up their accountability.
See what other grantees are doing
Descubrir La Comida is an online and community campaign with the objectives of educating people about the realities of farm animals’ lives and supporting those transitioning to a vegan lifestyle. Learn how they've acquired more than 12,000 new subscribers per month.
We have lots of other resources to help you carry out a successful online campaign, including a Google Analytics 101 webinar, a list of recommended veg pledges and starter kits to help participants take the next step, and a list of recommended short videos to share as part of your campaign. Please also review options and links for crediting VegFund in your messaging and promotions.