Due to safety concerns regarding the COVID-19 global pandemic, VegFund advises against large in-person gatherings at this time. Applicants requesting funds for in-person gatherings must provide information about local COVID guidelines in your area.
Offering food samples to the public is a great way to change notions about plant-based foods and to show how delicious vegan food can be! Food Sampling grants support efforts to introduce people to plant-based foods and alternatives to meat, dairy, and eggs.
- Be sure to read the Grant Guidelines that apply to all grants. You’ll find additional information on the FAQ page.
- Plan your food sampling event. Sounds obvious, right? But planning a successful food sampling event takes some time and thought. Considerations include:
- Venue: Successful food sampling events are often organized as part of a larger event, such as a festival or street fair, to attract a large number of samplers. If you’re hosting a food sampling in a public space, you may be required to obtain a permit. Be sure to choose a venue where you’ll reach mostly non-vegans.
- Food: Here are some simple recipe ideas and a list of popular vegan food-sampling products to get you started. We recommend choosing items that serve as good alternatives to animal products, such as plant-based “meats,” cheeses, milks, and baked goods.
- Volunteer assistance: Will you need help setting up, handing out samples, speaking with individuals, answering questions, and cleaning up after the event?
- Budget: This should include all related costs, such as ingredients, materials, venue fees, publicity, printing costs, etc.
- Measure your success. Keep track of the number of individuals who receive food samples. Include a simple “call-to-action” that individuals can take, and preferably one you can track, such as signing up to receive emails or taking a vegan pledge. See Measuring Your Success.
- Consider including educational literature. Check out VegFund’s Recommended Literature for guidance.
- Serve bite-size samples to help us support as many events as possible (such as sandwiches cut into quarters, vegan meats on toothpicks, or vegan milks in Dixie cups).
- Publicize your food sampling. Focus on reaching non-vegan audiences. Check out Tips for Event Promotion for further guidance.
- Print and place required signage (see Required Materials below), including:
- Common Allergens sign
- VegFund sponsorship sign
- Packaging for any commercial food products handed out.
- Review VegFund’s reporting requirements. See “Reporting Guidelines” on the Grant Guidelines page.
- Grant payment. The majority of our grants are disbursed as reimbursements after the project or event takes place. For details, see the Payment Guidelines section under Grant Guidelines.
Read about the activists who table at the Humane Society of Boulder Valley’s annual fundraiser, the Doggie Dash, a two-mile fun run that attracts 1,000 participants. Learn how offering vegan breakfast samples helped spark conversations with shelter animal supporters about making compassionate food choices to help all animals.
This simple checklist will help you to ensure you've got everything covered for your food sampling event.
Encourage members of the public to sign up for VegFund updates!
Recommended Veg Pledges, Challenges, and Starter Kits
When someone expresses interest in taking the next step, it's important to have a call to action ready
Simple food sampling recipe ideas
Whether you’re looking to draw in the crowds with something sweet or show off the latest available vegan meat and...
Popular food-sampling products
Popular vegan food-sampling products
We’ve selected some of the most popular vegan food-sampling products among our activists and listed them below. Note that many...