When you’re engaged in vegan outreach and someone expresses interest in taking the next step, it’s important to have a call to action ready to support them. Veg pledges are designed to motivate and guide people who wish to explore veganism further.
Most veg pledges are now online, and it’s easy for people to sign up directly via mobile phone or a tablet device. Some pledges offer downloadable sign-up forms that you can print and display on your outreach table. If these forms aren’t accessible via the organization’s website, you may request one. Alternatively, consider creating your own simple form for the veg pledge you wish to use and then feed the sign-ups you gather back to the organization.
Veg challenges are similar to veg pledges and appeal to people who like to step up their accountability.
Both veg pledges and challenges typically come with a free online starter kit. For those who are curious to learn more but are not ready to commit, we’ve included stand-alone kits on our list, some of which do not require a sign-up.
Find more tips and information on how to improve the effectiveness of your outreach in our Resources section.
Veganuary, Veganuary (UK/US/AUS) – Veganuary is a charity that inspires people to try vegan for January and throughout the rest of the year. Participants who sign up for the pledge receive daily emails with recipes, meal plans, and helpful tips, such as where to get essential nutrients and how to stock their cupboards. They’ll also receive information about the effect our diet has on our health, animals, and the environment. The site features a starter kit with recipes, guides, and links to local vegan groups.
Summer Vegan Pledge, GoVegan.org (UK) – Participants receive a free welcome pack full of recipes, nutritional advice, shopping tips, as well as regular updates throughout the month and more.
30-Day Vegan Pledge, The Vegan Society (UK) – This Vegan Pledge helps more than a thousand people each month go vegan and stay vegan with its regularly updated tips and support. Participants sign up with their email address to receive 30 days of advice on all aspects of a vegan diet (including lots of healthy and easy recipes to try). There’s also a free VeGuide app, which provides daily videos and tracks progress over the 30 days.
Love Veg, Animal Equality (US/UK) – Scroll down to the bottom of the page for this veg pledge that provides a stepwise approach to adopting a vegan diet, as well as tips, information, and recipes. Love Veg also offers a free one-week meal plan and custom meal planner subscriptions for purchase.
TryVeg/VegWeek, Compassion Over Killing (US) – Even when it’s not officially VegWeek, TryVeg offers a 20-page vegan starter guide, free to download with an email sign-up. This guide includes nutritional information, facts about farmed animals, and details about the environmental impact of our dietary choices, along with easy recipes, meal ideas, tips, and more.
African American Vegan Starter Guide, By Any Greens Necessary – Best-selling author, award-winning public health nutritionist, and long-time vegan Tracye McQuirter shares step-by-step guidance to make going vegan easy, healthy, affordable, and delicious.
Pledge to Go Vegan, PETA (US) – In addition to the vegan pledge sign-up, PETA offers “How to Go Vegan” online, a step-by-step guide on what to buy at the grocery store, how to plan your meals, and where/how to order vegan at restaurants. From this page, new and aspiring vegans can sign up to receive a starter kit. They can also sign up for a vegan mentor.
Pledge to be Veg for 30 Days, PETA Asia – Participants sign the pledge to explore a vegan diet for at least 30 days and receive an email with recipes and tips for making the transition.
Jewish Veg Pledge, JewishVeg – This organization encourages and helps people embrace plant-based diets as an expression of Jewish values. Participants receive the “first-ever Jewish themed Veg Starter Guide.”
Cancer Research UK – This veg pledge is also a fundraising challenge. Participants sign up to go vegan for a month and set a target to raise money for Cancer Research UK.
Challenge 22, Animals Now (Israel) – Throughout this 22-day vegan experience, participants receive recipes and personal guidance from mentors and clinical dietitians. Challenge 22 is the flagship project of Animals Now (formerly Anonymous for Animal Rights), an Israeli NGO established in 1994, promoting animal protection and cruelty-free living. Sign-up includes recipes, tips, videos, a private Facebook group, and lots of motivation.
10 Weeks to Vegan, Vegan Outreach – This free guided challenge provides weekly emails that include easy and filling recipes, helpful hints, nutrition info from a registered dietitian, and more.
VeganerUdfordringen, Dyrenes Alliance (Denmark) – During this 22-day vegan challenge, participants receive recipes, tips, and help from experienced vegan coaches.
VeggieChallenge, ProVeg (The Netherlands) – This 30-day challenge encourages people to eat vegan for their bodies, the planet, and the animals. Those who sign up receive free tips, recipes, and support.
Veg Starter Kits and Kick-Starts
Million Dollar Vegan – Million Dollar Vegan is a campaign seeking to engage with world leaders, institutions, and individuals to inspire positive dietary change. Participants who sign up with an email address receive a vegan starter kit with meal ideas, stories, product recommendations, and more.
21-Day Vegan Kickstart, Physician’s Committee for Responsible Medicine (PCRM) – This program offers meal plans, recipes, and advice from nutrition experts. There’s also a Spanish language version: Kickstart vegano de 21 días.
Vegan Start Kit – This website has a clean and simple design to help people navigate to resources on various aspects of vegan living, including why and how to become vegan, as well as eating, wearing, using, and thinking vegan.
How Do I Go Vegan? – With resources like their Fast Meal Plan, Product Guide, and Recipes, as well as a mentorship program and many other resources, this site shows how going vegan can be easy.
21 Day Compassion Challenge, FIAPO (India) – The Federation of Indian Animal Protection Organisations (FIAPO) offers a starter kit with their challenge, which includes information on veganism, lists of substitution options, a guide to reading labels, and meal plans.
Descubrir La Comida, Animal Equality (Spain and Mexico) – This Spanish-language site has a 4-minute video and a sign-up for a free guide and recipes.
Io Scelgo Veg, Essere Animali (Italy) – Io Scelgo Veg invites people to change the world, starting at the table. Email sign-up allows visitors to download the guide to better choices for their health, for the environment, and for animals.
Vegan Starter Kit AgireOra Edizioni (Italy) – This extensive yet easy-to-read starter kit (available as a PDF) covers vegan subjects such as shopping, health, recipes, clothing, and answers to common questions.
Who’s Against Animal Cruelty?, Humane League (US) – This simple site includes a 10-minute video about the realities of animal farming and a starter guide, free to download without a sign-up.
One Step Closer for Animals, One Step Closer (US) – Another simple site, this one has a 2-minute video and a guide to helping animals, free to download without a sign-up.
Questão Animal, VEDDAS (Brazil) – Rather than offer a download, this site itself is a starter guide, with information about veganism, tips, ideas for food substitution in recipes, and more.
If you’re interested in more ways to expand your vegan advocacy efforts, please visit our growing library of resources.