Building an Effective Online Behavior Change Campaign
Presented by: Kyle Buetzow and Luke Dringoli, Media Cause
Introduction: Leah Gage, VegFund
Online tools, techniques, and platforms have opened up a world of opportunity for issue-based activists. With the right plan in place, there’s no limit to the number of people you can reach or the impact you can achieve. But the internet is a noisy place with many competing messages, and online campaigners are challenged by limited resources and understanding how to measure real behavior change.
The nonprofit digital marketing experts at Media Cause will show you how to lay the groundwork for a focused and effective online campaign that considers the entire supporter journey. They’ll walk you through proven messaging, social media, and email marketing best practices. They’ll even show you how to impress your supporters and donors by measuring what matters most: the amount of change you’ve created and your Cost Per Good Done.