“Animals need you. You need data.”
Have you ever asked yourself whether graphic images of animal abuse are effective in vegan outreach? You may have wondered what main factors prevent people from going vegan. Or how people’s attitudes about meat substitutes are changing. Faunalytics identifies, summarizes, and shares hundreds of studies a year that answer questions relevant to animal advocacy. Research topics include effective advocacy, animals used in food, companion animals, animals used in science, and wildlife conservation.
Faunalytics shares this information with organizations as well as individuals through three pillars of content:
- A curated and searchable research library. This is the world’s largest library of research on animal issues and advocacy. The studies found there cover wide-ranging topics, including animals used in research, former vegans and vegetarians, the history of puppy mills, the human impact on the biosphere, and much more.
- Original research studies. Faunalytics conducts studies that are designed to fill the gaps in current research on topics that animal advocates care about, such as vegan retention and the relative effectiveness of different approaches to advocacy.
- Direct support such as “Ask Us: Faunalytics’ Virtual Office Hours.” During these 30-minute sessions (up to three hours per year per organization or individual), advocates can get assistance finding research on a topic or strategize how to evaluate their advocacy approaches.
Because many research studies present a lot of information, one of Faunalytics’ goals is to make the studies as accessible as possible. For example, their research library includes summaries of each study. And, the Faunalytics Fundamentals series provides comprehensive overviews of specific topics along with data visuals to help advocates get started or updated quickly in their areas of interest. Topics include farmed animals, animals used in research, ocean life, wildlife, zoonooses, and companion animals.
Over the years, their audience has asked for even shorter summaries of the data that can support animal advocates.
Creating the Faunalytics Explains video series
As a result of these audience requests, Content Director Karol Orzechowski (award-winning director of Maximum Tolerated Dose, a film about the animal experimentation industry) had an idea to create video summaries of research studies. Since 2020, he’s been producing Faunalytics Explains, a series on YouTube that packages studies into videos between one-and-a-half and three minutes long. At this length, the videos can include all the relevant context and information while remaining as brief and easy-to-understand as possible.