VegFund’s Activist Learning Series

VegFund’s Activist Learning Series presents live webinars that help you strengthen your knowledge and skills for effective vegan outreach.

If you were not able to attend the live webinars, you can still watch the full recordings for free (see the links to each webinar below).

The Impact of Animal Agriculture on Biodiversity Loss

Presenter: Stephanie Feldstein, the Population and Sustainability Director at the Center for Biological Diversity

Join Stephanie Feldstein from the Center for Biological Diversity for an immersive talk on the effects of global animal agriculture on the world’s diverse array of animal species. Learn about the latest findings on animal agriculture’s effect on biodiversity and how to help alter our current disastrous ecological trajectory.

Running Successful Social Ad Campaigns

Presenter: Mariajosé Lozano, Communications Coordinator & Project Manager at Animal Equality Mexico

In this webinar, we speak to Mariajosé Lozano of Animal Equality Mexico joins us to present best practices for running a successful social media ad campaign that creates real impact for animals. You’ll learn how to: 1) understand and build your target persona and target audience, 2) design your campaigns and content to reach your goals, 3) measure and test your impact to improve your conversions and ultimate impact.

How Health Professionals Can Support the Vegan Movement

Presenter: Dr. Shireen Kassam, founder of Plant-Based Health Professionals UK

In this webinar, VegFund hosts Dr. Shireen Kassam to discuss the important role that plant-based health professionals play in the broader vegan movement. Dr. Kassam is a plant-based physician and founder of Plant-Based Health Professionals UK, an organization that educates health professionals, the public, and policymakers about the human health benefits of whole-food, plant-based nutrition. If you’re a plant-based health and wellness professional, this webinar will show you creative and practical ways to spread the word about plant-based living.

Photography Tips for Impactful Vegan Activism

Presenter: Jo-Anne McArthur, photographer and We Animals Media founder

Join photographer and We Animals Media founder Jo-Anne McArthur in an immersive talk about how to take strong and engaging photographs of your activism that tell a story. Hear from Jo-Anne about what she has learned in her fieldwork and how you can incorporate her strategies into your own photography, no matter your skill level.

Social Media Strategy to Maximize Impact for Animals

Presenter: John Oberg, social media influencer

John Oberg, a longtime animal advocate and fan of VegFund, shares his insights for animal advocates who are interested in using social media to help animals. In this time of quarantining and physical distancing, utilizing our social media presence is more important than ever. Learn how to perfect your communication, create a strategy, and take your social media efforts to the next level!

Fundraising on a Budget

Presenter: Alison Miller, previous director of development at VegFund

As busy activists, fundraising to support your work can be one of the most difficult, intimidating, and frustrating activities that you’ll need to do. Asking for money can be uncomfortable. If you’ve never done fundraising, you may not even know how to begin.

Google Analytics 101: From Data to Insight

Presenter: Megan Iudice, co-owner of Solstice Web

Megan Iudice of Solstice Web guides you in navigating the vast amount of useful information available on this free platform. Megan walks you through the who, what, why, and how of Google Analytics to help you leverage this powerful tool for understanding how users find and interact with your website.

Turning “Vystopia” into Powerful Action for Change

Presenter: Clare Mann, psychologist, speaker, trainer, and best-selling author of Vystopia

“Vystopia” is the anguish of being vegan in a non-vegan world. With more than 30 years of experience, Clare Mann provides vegans with language and a toolbox to work through their anguish and unite with others to examine the biggest social justice challenge of our time.

Get the presentation slides here on SlideShare.

Advanced Communication Skills for Vegan Activists

Presenter: Alex Bez, founder and director of Amazing Vegan Outreach

Former corporate sales director and founder of Amazing Vegan Outreach (AVO), Alex Bez shares some of the secrets of the world’s best communicators. Learn professional skills that will lead to higher success rates in vegan outreach conversations. If you would like to learn how to effectively encourage people to try vegan diets while avoiding debates and arguments, don’t miss this opportunity.

Get the presentation slides here on SlideShare.

When Bad Luck Happens to Good Vegfests

Panel discussion: with Richard Rogers, Philly VegFest; Helene Greenberg, Triangle VegFest; Katelin Rupp, Indy VegFest; and Jenna Bardoff, Solutionary Events

Despite the best of plans, bad things can happen to good vegfests. Four vegfest organizers share how they managed major challenges and setbacks near or on the date of their events. These examples demonstrate that organizers can rarely over-prepare as they think ahead to their next vegfest. We hope this conversation can serve as a resource for new and long-standing vegfest organizers alike!

The Science of Making People Care

Presenters: Ann Searight Christiano and Annie Neimand, professors at University of Florida College of Journalism and Communications

The scientific evidence is mounting: people don’t act on information; they act on what they care about most. This webinar distills five core principles from behavioral, cognitive, and social science that advocates can apply to help people care more about their messaging and work, introducing a science-based framework for approaching new communications challenges.

Marketing to Non-Vegans

Presenter: Stephanie Redcross West, founder and managing director of Vegan Mainstream and board president of VegFund

Learn how to reach and engage non-vegans in your advocacy work! This webinar provides an abundance of fresh and inspiring ideas that will encourage you to leverage your passion for vegan living. Stephanie Redcross West shares how to effectively market our vegan events, businesses, communications, and other endeavors to non-vegans.

The Basics of Project Evaluation for Effective Outreach

Presenter: Leslie Barcus, executive director of VegFund

Inspiring consumers to adopt a vegan lifestyle is complicated by many opposing influences. For many people, veganism is a long-term journey. Activists must continue on a steady and prolonged course of interactions with consumers to keep vegan messaging present in their minds and dietary choices. This webinar addresses why evaluating behavior change is complex and presents ideas for how activists can gain insights into the success of their advocacy efforts.

Get the presentation slides here on SlideShare.

Concepts and Lessons on Humane Education

Presenter: Pei Feng Su, co-founder of ACTAsia
In this webinar, you’ll learn the core concepts and goals of humane education based on the tremendous success of ACTAsia’s work with Asian communities. Pei Su shares her wealth of knowledge on the key elements of humane education programs.

For more information about humane education, check out ACTAsia’s resources below.

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