The Vegan Activist Guide to Strategic Communications

Instructional Video

In this video, “The Vegan Guide to Strategic Communications,”* the speakers discuss how to think strategically about your events, campaigns, and communications.

Ann Searight Christiano and Annie Neimand of the University of Florida present a science-based framework for approaching communications challenges in your advocacy work. They distill key principles from behavioral, cognitive, and social science that you can apply to inspire others to adopt a vegan lifestyle.

Learn how to build an effective communications strategy based on five principles that will help you engage your audience:

• Step into the world of your community
• Talk in pictures to overcome biases and assumptions
• Use emotion with strategy and intention
• Include actionable calls to action
• Tell stories with intention

*This video is a filmed presentation from the 2019 National Animal Rights Conference in Washington, DC.