Instructional Video and Workbook
This video, “The Vegan Guide to Strategic Communications,”* and accompanying workbook show you how to think strategically about your events, campaigns, and communications.
Ann Searight Christiano and Annie Neimand of the University of Florida present a science-based framework for approaching communications challenges in your advocacy work. They distill key principles from behavioral, cognitive, and social science that you can apply to inspire others to adopt a vegan lifestyle.
The presenters describe how to build an effective communications strategy based on five principles that will help you engage your audience:
- Step into the world of your community
- Talk in pictures to overcome biases and assumptions
- Use emotion with strategy and intention
- Include actionable calls to action
- Tell stories with intention
The workbook offers a detailed look at these principles and exercises for applying the ideas directly to your advocacy activities.
You can access the video and download the workbook simply by registering!
*This video is a filmed presentation from the 2019 National Animal Rights Conference in Washington, DC.