“The ultimate goal is to reduce reliance on animal farming by encouraging as many people as possible to switch to clean meat once it becomes available. We believe farmed animal advocates can help lay a foundation for the successful introduction of clean meat by emphasizing that conventional meat is unnatural.” – Jo Anderson, Research Director
Read our latest blog article about Faunalytics‘ new research on consumer acceptance of clean meat.
What do you think about clean meat and its potential to positively impact the lives of animals, the environment, and even human health?
Feature image credit: David Parry / PA Wire