How It Works
Before the Campaign
- Familiarize yourself with VegFund's website and guidelines.
- Select an appropriate demographic to target and ad network.
- Decide on the video you’ll be showing. For more ideas, please visit VegVids.com.
- Create a unique campaign website to drive traffic to.
- Find volunteers who can help respond to comments and questions posted to the site.
- Download the online campaigns screening questionnaire.
During the Campaign
- Make sure to monitor your ads on a regular basis looking for trends in cost - increasing volume to those that are performing well and slowing others that may be lagging.
- Keep up on the comments and questions posted to the site or associated social media page. This is one of the best opportunities to interact with a viewer one-on-one and provide invaluable insight that may guide their transition to veganism.
- Build new ads to keep users engaged.
After the Campaign
- Online campaigns are ongoing projects. With continued success we can partner with you indefinitely!
- Progress reports are expected on a monthly basis and used as a prerequisite for reimbursement. Submit these by the 10th of the following month.