Promoting consistency in the labeling of plant-based products

Plant Based Foods Association

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Overview

At present, there is a serious lack of regulatory guidance in how to properly label plant-based versions of meat, egg, and dairy foods. PBFA’s top policy priority is to create a solution to this problem. PBFA is creating agreed-upon names and sets of voluntary standards for companies to follow. We decided to start with the milk category given that it’s the largest.

Plant Based Foods Association

1st

labeling standards for plant-based milk

Positive

dialogue with FDA

Key

insights gained in consumer behavior

Top Tip

With all that we have learned from the last year, this next year’s process should go even smoother. Once again, we will need to conduct a consumer survey to guide our process and we will continue to engage with our consultant, who has proven invaluable to ensuring the project’s success thus far.

Plant Based Foods Association