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Million Dollar Vegan

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About the campaign Million Dollar Vegan is a campaign seeking to raise awareness of some of the world’s most pressing issues and to tackle them by engaging with world leaders, institutions, and individuals, and inspiring positive dietary change. From the founders of the internationally successful Veganuary campaign, Million Dollar Vegan aims to “inspire people to make more conscious, sustainable and benevolent choices, to turn their attention to the abundance of plant-based foods available to them, and to adopt a plant-based diet.” Animal agriculture has devastating...

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Are veg pledges effective?

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When you’re tabling at an event, have you ever wondered if veg pledges are effective? It takes extra effort to print out the forms, make them available to the public, and then encourage people to sign the pledge. Is it worth it? Do people follow through on their commitments? In this AR Trends article, we’ll take a look at whether and why veg pledges are an important tool for activists. Are pledges effective? Recently, a group of researchers wanted to get to the bottom of whether or...

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