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Do one thing more in 2019

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Besides the actions you take every day — your food choices, the clothing you wear, the care and respect you show your animal friends, your everyday activism — make a New Year’s resolution to take one action more for the animals and the planet in 2019. Large or small. I’m new to this — how do I get started? If you’re new to activism — or maybe you’ve volunteered but never organized an event — get your toes wet with a simple food-sampling event. Most...

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Video nation

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Here at VegFund, we’re sometimes asked why we put such a high percentage of our limited resources into video outreach. It is important to remember what was cutting-edge in we could do for the animals 20 years ago is no longer the best we can do today. It is important that we evolve with the times, to give the animals the biggest bang for the buck. This New York Times article — Video Nation — explains a bit of how things have changed: “We are roused to action...

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Video Efficacy Comparison Study

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By Kimberly Dreher, VegFund Program Director An increasing number of activists and animal rights groups are using videos to educate the public about the benefits of veganism. Despite this trend, research comparing the effectiveness of different types of vegan videos is minimal. VegFund recently partnered with the Humane Research Council (HRC) to conduct a study that explores this important topic. Over 500 respondents, aged 15 to 23, viewed one of four vegan videos and provided their feedback. Each video was approximately four minutes long and...

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