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Do one thing more in 2019

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Besides the actions you take every day — your food choices, the clothing you wear, the care and respect you show your animal friends, your everyday activism — make a New Year’s resolution to take one action more for the animals and the planet in 2019. Large or small. I’m new to this — how do I get started? If you’re new to activism — or maybe you’ve volunteered but never organized an event — get your toes wet with a simple food-sampling event. Most...

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The impact of online campaigns in vegan outreach

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Essere Animali, an animal rights and vegan organization based in Italy that is dedicated to information-sharing to overcome exploitation of animals, is changing the world for farm animals with their campaigns, which include undercover investigations into animal welfare issues as well as support and guidance on vegan living. Claudio Pomo, online campaign manager for Essere Animali, shared with VegFund how online campaigns can effectively challenge consumer attitudes. Using Facebook Ads Manager, Essere Animali gained more than 3.3 million impressions in June from Italian men (ages...

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