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Let’s talk about clean meat

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Clean meat? Me? “Clean meat” is here. It’s real. It’s a thing. Meat grown from in vitro animal cell cultures rather than from slaughtered animals. Widespread availability may be a way off as the product is refined and scaled up, but clean meat will soon be a talking point in our discussions with the public about animal farming and plant-based eating. Development is on a fast track, spurred by investment from technology firms and some of the largest food companies in the world. It’s a...

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Clean meat

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Faunalytics, a nonprofit research organization, with support from The Good Food Institute (GFI), recently released important new research on consumer acceptance of clean meat. Clean meat (also referred to as cultured meat or in vitro meat) is real meat produced without the need to breed, raise, and slaughter farm animals. Clean meat is expected to be widely available in the next few years, and it has the potential to positively impact the lives and animals, people, and the environment. But most consumers will need to...

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