The Basics of Project Evaluation for Effective Outreach
VegFund Activist Learning Series
In this webinar, VegFund’s Executive Director, Leslie Barcus discusses why evaluating behavior change is complex and presents ideas about how activists can gain insights into the success of their advocacy efforts.
Leslie is joined by special guest, Pablo Moleman from ProVeg, Netherlands (starting at 43:51).
Inspiring consumers to adopt a vegan lifestyle is complicated by many opposing influences. For many people, veganism is a long-term journey. Activists must continue on a steady and prolonged course of interactions with consumers to keep vegan messaging present in consumers’ minds and dietary choices.