Google Analytics 101, presented by Megan Iudice of Solstice Web helps you navigate the vast amount of useful information available on this free platform. Megan walks you through the who, what, why, and how of Google Analytics to help you leverage this powerful tool to understand how users find and interact with your website.
In this webinar, you will learn:
Google Analytics Setup: Account creation and installation
Who: Learn how to use the Audience data to find out more about your website visitors
What: Analyze the Behavior data to find out what content is working the best for you
How: Gain valuable insights into how users arrived at your site (Paid Search, Social, Organic Search, Referral, etc.)
Why: Learn how to measure the success of your website through Conversions
Customization: Gather and distribute data using reporting. Use platform tools to clean and manage your data.
In addition to taking you on a detailed guided tour of Google Analytics installation and features, Megan provides tips, information on best practices, and a useful set of resources and tools for you to explore on your own.
With more than 20 years of experience, Megan Iudice, co-founder of Solstice Web, specializes in creating meaningful impact through web technology. She is passionate about creating synergies between vegan advocacy and technology.