The Science of Making People Care

The Science of Making People Care by Ann Searight Christiano

This webinar has ended, but the on-demand version is available in the Resources section of our website. 

VegFund Activist Learning Series: The Science of Making People Care

On Wednesday, November 28, 2:00 p.m. to 3:30 p.m. EST / 11:00 a.m. to 12:30 p.m. PST Ann Searight Christiano, professor and Frank Karel Chair in Public Communications and Annie Neimand, research director at the Center for Public Interest Communications, University of Florida, introduce us to a science-based framework for approaching new communications challenges.

The scientific evidence is mounting: people don’t act on information; they act on what they care most about.

This webinar distills five core principles from behavioral, cognitive, and social science that advocates can apply to help people care more about their messaging and work.

UPDATE: This webinar has now ended. Find out how you can access this great resource!