VegFund’s Activist Learning Series
Activist webinars to step up your activism!
Join us for live webinars in the VegFund Vegan Activist Learning Series to strengthen your knowledge and skills toward more effective vegan outreach. If you are not already on VegFund’s mailing list, sign up now for news on upcoming events.
VegFund’s Activist Learning Series of webinars began in October 2018 — and new webinars are introduced regularly. Webinar topics range from marketing to non-vegans and vegfest organization to project evaluation and more. If you missed past sessions, you can catch up by watching full webinar recordings of the past webinars listed below, which are available in the Resources section of our website and on our YouTube channel following the live presentations — all for free!
Fundraising on a Budget
October 22, 2019, 1:00 p.m. to 2:30 p.m EST / 10:00 a.m. to 11:30 p.m PST
Presenter: Alison Miller, Director of Development, VegFund, Inc. As busy activists, fundraising to support your work can be one of the most difficult, intimidating, and frustrating activities that you’ll need to do. Asking for money can be uncomfortable. If you’ve never done fundraising, you may not even know how to begin.
This webinar will help you:
- Set quantitative metrics so that you stay on track with what needs to be done to reach your goals
- Fine-tune your messaging for successful fundraising
- Use three steps to build a solid case for support that you can adapt for multiple purposes
- Build confidence to make the ask for your important work
This webinar has now ended. A recording of this webinar will soon be available in the Resources section of our website along with other videos in this series.
Google Analytics 101: From Data to Insight
May 14, 2019, 2:00 p.m. to 5:30 p.m EST / 11:00 a.m. to 12:30 p.m PST
Presenter: Megan Iudice, Solstice Web This webinar will help you navigate the vast amount of useful information available on this free platform. Megan will walk you through the who, what, why, and how of Google Analytics to help you leverage this powerful tool to understand how users find and interact with your website.
This webinar will cover:
- Google Analytics Setup: Account creation, installation, and best practices
- Who: Learn how to use the Audience data to find out more about your website visitors
- What: Analyze the Behavior data to find out what content is working the best for you
- How: Gain valuable insights into how users arrived at your site (Paid Search, Social, Organic Search, Referral, etc.)
- Why: Learn how to measure the success of your website through Conversions
- Customization: Gather and distribute data using reporting. Use platform tools to clean and manage your data.
Visit our Resources section to watch this webinar.
Turning “Vystopia” into Powerful Action for Change
February 25, 2019, 5:00 p.m.to 6:30 p.m. EST/2:00 p.m.to 3:30 p.m. PST
Presenter: Clare Mann, psychologist, speaker, trainer, and best-selling author of Vystopia. “Vystopia” is defined as the anguish of being vegan in a non-vegan world. With more than 30 years of experience, Clare Mann provides vegans with language and a toolbox to work through their anguish and unite with others to examine the biggest social justice challenge of our time. Clare Mann is a psychologist, existential psychotherapist, author, and communications trainer. She is also an active member of the Anonymous for the Voiceless Sydney chapter. She runs a part-time private vegan psychology practice in Sydney and works with vegans worldwide via Skype and Facetime.
In this webinar, Clare will empower you to:
- Work through your vystopia
- Learn strategies to maintain hope and direction
- Develop powerful communication techniques
- Turn your anguish into powerful action for animals
- Become a healthier, happier, and hopeful vegan
Visit our Resources section to watch this webinar.
Advanced Communications Skills for Vegan Activists
January 23, 2019, 4:00 p.m. to 5:30 p.m EST / 1:00 p.m. to 2:30 p.m PST
Presenter: Alex Bez, Founder and Director of Amazing Vegan Outreach Join former corporate sales director and founder of Amazing Vegan Outreach, Alex Bez, for a unique webinar where he will share some of the secrets of the world’s best communicators. Participants will have the opportunity to learn professional skills that will lead to higher success rates in vegan outreach conversations. If you would like to learn how to coach people to veganism effectively while avoiding debates and arguments, don’t miss this opportunity.
Visit our Resources section to watch this webinar.
When Bad Luck Happens to Good Vegfests
December 14, 2018, 2:00 p.m. to 3:30 p.m. EST / 11:00 a.m. to 12:30 p.m. PST
Panel discussion: with Richard Rogers, Philly VegFest; Helene Greenberg, Triangle Vegfest; Katelin Rupp, Indy VegFest; and Jenna Bardoff, Solutionary Events Despite best-made plans, bad things can happen to good vegfests. As we close out 2018, four vegfest organizers will share their experiences of how they managed major challenges and setbacks near or on the date of their events. These examples demonstrate that organizers can rarely over-prepare as they think ahead to their next vegfest. We hope this conversation can serve as a resource for new and long-standing vegfest organizers alike!
Visit our Resources section to watch this webinar.
The Science of Making People Care
November 28, 2018, 2:00 p.m. to 3:30 p.m. EST / 11:00 a.m. to 12:30 p.m. PST
Presenters: Ann Searight Christiano, Professor and Frank Karel Chair in Public Communications, University of Florida College of Journalism and Communications The scientific evidence is mounting: people don’t act on information; they act on what they care about most. This webinar distills five core principles from behavioral, cognitive, and social science that advocates can apply to help people care more about their messaging and work, introducing a science-based framework for approaching new communications challenges.
Visit our Resources section to watch this webinar.
Marketing to Non-Vegans
November 13, 2018, 2:00 p.m. to 3:30 p.m. EST / 11:00 a.m. to 12:30 p.m. PST
Presenter: Stephanie Redcross West, Founder and Managing Director, Vegan Mainstream Learn how to reach and engage non-vegans in your advocacy work! Vegan Mainstream offers marketing, coaching, and consulting for vegan activists, entrepreneurs, authors, and business owners. Join us in this webinar for an abundance of fresh and inspiring ideas that will encourage you to leverage your passion for vegan living. Stephanie Redcross will guide us on the subject of how to effectively market our vegan events, businesses, communications, and other endeavors to non-vegans.
Visit our Resources section to watch this webinar.
The Basics of Project Evaluation for Effective Outreach
November 6, 2018, 2:00 p.m. to 3:30 p.m. EST / 11:00 a.m. to 12:30 p.m. PST
Presenter: Leslie Barcus, Executive Director, VegFund Inspiring consumers to adopt a vegan lifestyle is complicated by many opposing influences. For many people, veganism is a long-term journey. Activists must continue on a steady and prolonged course of interactions with consumers to keep vegan messaging present in consumers’ minds and dietary choices. This webinar addresses why evaluating behavior change is complex and presents ideas about how activists can gain insights into the success of their advocacy efforts.
Visit our Resources section to watch this webinar.
Concepts and Lessons on Humane Education
October 23, 2018, 4:00 p.m. to 5:30 p.m. EDT / 1:00 p.m. to 2:30 p.m. PDT
Presenter: Pei Feng Su, Co-founder, ACTAsia Education is a powerful tool! ACTAsia develops and implements educational programs with the goal of teaching children, consumers, and professionals to show compassion toward all forms of life. Join us in this webinar to learn the core concepts and goals of humane education based on the tremendous success of ACTAsia’s work with Asian communities. Pei Su will share with us her wealth of knowledge on the key elements of humane education programs.
Visit our Resources section to watch this webinar.
Webinar topics are drawn from your suggestions, and we welcome your continued input for this ongoing series of webinars. Please email us at leah@vegfund.org. Join the online conversation and share your input using our hashtag #VegFundLearn We hope to see you there!