VegFund Activist Learning Series
Presenter: Mariajosé Lozano, Animal Equality Mexico’s communications coordinator and project manager
Wednesday June 9 – 2:00 p.m. to 3:30 p.m. EDT / 11:00 a.m. to 12:30 p.m. PDT / 6:00 p.m. to 7:30 p.m. GMT
Learn how to create and run social ad campaigns that get results!
Mariajosé Lozano is the brain behind Animal Equality Mexico’s “Descubrir La Comida” (Discover Your Food) online campaign. The campaign runs Facebook ads that lead to a landing page with a 4-minute film about animal suffering in the food industry. There, visitors can subscribe to the campaign’s newsletter.
By every metric, the Descubrir La Comida campaign has been an enormous success. The online campaign yields more than 12,000 new subscribers per month. The 4-minute film that the campaign produced boasts about 30,000 views and counting. Volunteers have distributed 300,000 vegan guides to date.
If you’d like to discover how Mariajosé creates and runs successful campaigns like Descubrir La Comida, sign up for the webinar below.
What the Webinar Will Cover:
- Understanding Your Target Audience: For maximum impact, it’s key to understand who you’re speaking to, what will intrigue them, and how to reach them effectively with your campaigns.
- Campaign Setup for Your Content and Goals: Setting up campaigns on platforms like Facebook and Instagram is more complex than ever. Mariajosé will cover budgeting, demographics, content strategy, follow-up, and more.
- Measuring Success and Making Adjustments: How do you know if your campaigns are successful? Understanding how to evaluate success and identify problems is crucial to getting the most out of your effort and budget.