Evolving our advocacy
Posted on October 16, 2014 by Matt Ball
Here at VegFund, we’re sometimes asked why we put such a high percentage of our limited resources into video outreach.
It is important to remember what was cutting-edge in we could do for the animals 20 years ago is no longer the best we can do today. It is important that we evolve with the times, to give the animals the biggest bang for the buck.
This New York Times article — Video Nation — explains a bit of how things have changed:
“We are roused to action by cruel realism, but only if it looks and sounds authentic. Reasoned calls to our better angels are no longer enough.”