By Sarah Hanshew, 2014 Summer Intern
“I’m vegan because I’m really concerned about animal welfare.”
“I chose to become a vegetarian because I wanted to lose weight.”
“The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.”
All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? By knowing which argument is most effective, activists could be more fruitful in encouraging their audience to choose vegetarianism or veganism.
Published research studies on vegetarianism reveal that there are two primary motivations for a meat-free diet: health concerns and ethical considerations (Fox & Ward, 2008). A recent online study conducted by Winthrop University showed that a majority of vegetarians (including vegans) chose to be and stayed vegetarian for ethical reasons. A little over 80 percent of the subjects that were surveyed online stated that their original reason for becoming vegetarian was of an ethical nature. Almost 83 percent of those subjects also stated ethical reasons for why they have remained vegetarian (Hoffman et al., 2013).
So now that we have this information, how can we as activists use it to our advantage?
Because a majority of people choose to be vegetarian and remain vegetarian due to ethical concerns, an ethical argument is what we can best use to persuade our audience to choose a compassionate lifestyle. Here are some tips on how to be as effective as possible during activism:
- Make your words powerful. This is especially important. Try to use strong, vivid language as you share with your audience the facts and atrocities behind factory farming and why you believe it isn’t ethical.
- Create powerful imagery. Ask them if they can picture their cat or dog in the same place as a factory farmed pig, cow, or chicken. That’s something that is sure to stay with them.
- Prepare. This is something so crucial for activists. If you want to appeal to people with an ethical argument, it is important to know your facts. Maybe you can learn the statistics on the numbers of animals killed or harmed, specific types of abuses, and answers to some common objections you will hear.
- Be positive. In addition to sharing negative statistics, you may also want to spread awareness of how many animals’ lives are saved each year just by maintaining a vegetarian or vegan lifestyle.
- Be confident. This may be easier said than done, but showing confidence really makes a difference during activism. If you believe in yourself and what you are saying, your audience will have an easier time believing you!
Do you have any great activist tips? Please share them with us in the comments!
Fox, N. & Ward, K. (2008). Health, ethics and environment: A qualitative study of vegetarian motivations. Appetite, 50(2-3), 422-429.
Hoffman, S.R. et al. (2013). Differences between health and ethical vegetarians. Strength of conviction, nutrition knowledge, dietary restriction, and duration of adherence. Appetite, 65, 139-144.