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Embrace and encourage

Before we open it up for discussion, I want to share a bit of my story with you, as a way to frame some of the lessons I’ve learned about being vegetarian since I first stopped eating animals nearly 30 years ago. Loved meat, and groovy pants! Growing up, and then when I went off to college in 1986, I was not even close to being a vegetarian. I loved going out to eat (in my funky pants!). I loved steak and pizza. I didn’t...

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Raw data

Last year, my friend Peg, who owns and runs the local vegan restaurant, was reading The Accidental Activist. It inspired her to contact different departments at the University of Arizona here in Tucson, with the question if anyone would be interested in doing research into vegetarianism. Professor Merrie Brucks got back to her — she teaches a marketing class in the MBA program there. Every semester, the new class takes on a “client” for whom the class does marketing research. So I’m the client this year (on...

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