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By Sarah Hanshew, 2014 Summer Intern “I’m vegan because I’m really concerned about animal welfare.” “I chose to become a vegetarian because I wanted to lose weight.” “The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.” All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? By knowing which argument is most effective, activists...

By Sarah Hanshew, 2014 Summer Intern “I’m vegan because I’m really concerned about animal welfare.” “I chose to become a vegetarian because I wanted to lose weight.” “The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.” All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? By knowing which argument is most effective, activists...

By Sarah Hanshew, 2014 Summer Intern “I’m vegan because I’m really concerned about animal welfare.” “I chose to become a vegetarian because I wanted to lose weight.” “The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.” All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? By knowing which argument is most effective, activists...