Blog

The Ultimate Betrayal

By: Sally Thompson, VegFund Volunteer The Ultimate Betrayal: Is There Happy Meat?, a new book by Hope and Cogen Bohanec, provides insight into the secrecy surrounding animal farming and the emergence of products that use misleading buzzwords to deceive customers who are endeavoring to make compassionate choices. Drawing on peer-reviewed research, worker and rescuer testimony, and interactions with the farmed animals themselves, The Ultimate Betrayal explores the recent shift in animal agriculture and the misleading information surrounding it. Are “happy”, “cage-free”, and “humane” products really...

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Selecting effective outreach materials

By: Sally Thompson, VegFund Volunteer The Ultimate Betrayal: Is There Happy Meat?, a new book by Hope and Cogen Bohanec, provides insight into the secrecy surrounding animal farming and the emergence of products that use misleading buzzwords to deceive customers who are endeavoring to make compassionate choices. Drawing on peer-reviewed research, worker and rescuer testimony, and interactions with the farmed animals themselves, The Ultimate Betrayal explores the recent shift in animal agriculture and the misleading information surrounding it. Are “happy”, “cage-free”, and “humane” products really...

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The Role of Cognitive Dissonance

By: Sally Thompson, VegFund Volunteer The Ultimate Betrayal: Is There Happy Meat?, a new book by Hope and Cogen Bohanec, provides insight into the secrecy surrounding animal farming and the emergence of products that use misleading buzzwords to deceive customers who are endeavoring to make compassionate choices. Drawing on peer-reviewed research, worker and rescuer testimony, and interactions with the farmed animals themselves, The Ultimate Betrayal explores the recent shift in animal agriculture and the misleading information surrounding it. Are “happy”, “cage-free”, and “humane” products really...

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