Veganuary 2022: 200% sign-up increase in 3 years!

More than 1M have pledged to go vegan since 2014

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Overview

The Veganuary campaign and challenge has played a significant role in making veganism more mainstream in the UK by creating a month-long media buzz around plant-based eating, encouraging hundreds of companies to promote and launch new vegan products in January and of course by encouraging and supporting hundreds of thousands of people to try vegan. We’re now running active campaigns in the US, UK, Brazil, Chile, Germany, India and Argentina and have participants from over 200 countries and territories.

Ria Rehberg, CEO of Veganuary

582,538

individuals signed up for Veganuary 2021

1,500+

media stories published about Veganuary

259

new vegan menus added to chain restaurants for Veganuary

57

major companies took the Veganuary Workplace Challenge

The VegFund grant has been essential to our work, as it allowed us to recruit a large part of those participants through social media advertising.

Ria Rehberg, CEO of Veganuary

Results

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