“Try Vegan This January” — An online vegan campaign

Veganuary

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Overview

168,500

individuals signed up to Veganuary 2018

62%

reportedly remained vegan after the pledge

66%

noted feeling healthier after the 31 days

Right across the world, people are recognizing that each of us can truly make a difference to our health, to animals and to the environment, and we can do it easily — and tastily — three times a day. Small changes that we make have a huge collective impact, and for the two-thirds of our participants who reported health benefits in just four weeks, there is another incentive to remain vegan.

Simon Winch, Executive Director

Results

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