A strategic marketing approach, using primarily social media and email, has helped Count Your Colors to cultivate a diverse and global audience.
Online campaign insights for a one-month period – November 2018
A total of $820.45 (USD) was spent on campaign ads during this month.
That spend enabled the following levels of reach and engagement:
- 130,064 total monthly Impressions (number of scrolls, ad exposures, views, etc.)
- 108,751 total monthly Reach (number of unique people reached)
- 20,338 total monthly Engagement (Facebook – Total number of actions people took involving the ads, including post likes, comments, shares, and clicks / Google Ads – Total number of video views lasting 30-seconds or more)
- 1046 total monthly Conversions (vegan-easy “cheat sheet” sign-ups)
During November alone, the campaign garnered 1,000 more email sign-ups, 1,000 more followers on the Facebook page, and 1,000 new members in the Facebook group.
Through daily Facebook Live sessions and regular resources (including sample shopping lists, recipe ideas, and helpful tips), the free vegan challenge brought in an additional 200-plus people from across the globe! This challenge ended with a well-received and compelling presentation that provided participants with further guidance on healthful and colorful plant-based eating.
Count Your Colors has also generated media attention through former CNN talk-show-host-turned-animal-activist, Jane Velez-Mitchell on her Lunchbreak Live Show: “After the interview, Velez-Mitchell asked if she could start using our recipe videos for her weekly Lunchbreak Lives to share with her 900K followers!”
Goldfarb has plans to generate further media attention through educational talks and resource development, which will assist in growing the visibility of the campaign.