The Santa Cruz Gives festival and campaign is an annual event with lots of publicity. Eat for the Earth had been aware of it for many years and decided to apply to join as a participating nonprofit.
Santa Cruz Gives asks each participating nonprofit to select one “big idea” to campaign around. Eat for the Earth chose Community Rx, a 10-day health immersion program they offer in partnership with the PlantPure Communities network.
Community Rx provides menus, meal plans, and recipes. Biometric testing before and after often reveals profound changes in just 10 days, which demonstrates to physicians the impact that diet has on their patients’ health.
Eat for the Earth hosts several in-person and online events. Health care providers provide referrals and the biometric testing. And it’s the first time it’s being offered anywhere in Spanish. Salud Para La Gente plans to refer patients who have diabetes. The program launches this month, and Eat for the Earth intends to offer the program a few times a year.
The fundraising campaign culminated at the Santa Cruz Gives Showcase, a festival featuring participating nonprofits at booths. Eat for the Earth’s booth included tasty food and interactive displays.
People’s’ jaws dropped at the information conveyed in the displays, such as the number of showers you could take using the water to produce just one burger. One interactive display asks visitors to pick up cubes of different weights, representing the CO2 equivalent of different foods. This display is revelatory for people — the beef cube is significantly heavier than beans, rice, and other non-meat foods. The environmental message is powerful! And people enjoy tasting food samples as they learn positive nutritional facts about them and the documented benefits to reduction in cholesterol, blood pressure, and blood sugar.