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The impact of online campaigns in vegan outreach

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Essere Animali, an animal rights and vegan organization based in Italy that is dedicated to information-sharing to overcome exploitation of animals, is changing the world for farm animals with their campaigns, which include undercover investigations into animal welfare issues as well as support and guidance on vegan living. Claudio Pomo, online campaign manager for Essere Animali, shared with VegFund how online campaigns can effectively challenge consumer attitudes. Using Facebook Ads Manager, Essere Animali gained more than 3.3 million impressions in June from Italian men (ages...

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