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In 2016, members of the Rutgers Veg Society held an engaging “pay-per-view (PPV)” video event on their college campus to inform students about the plight of animals in the industrial farming system. For those of you who may not be familiar with “PPV,” it’s a form of outreach where advocates ask the public to view short, informative videos in exchange for a small incentive, such as $1 or $2 or a vegan treat. Vegan activists use PPV as a way to introduce the public to the hard realities...

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