Blog

A summary of VegFund’s findings

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In our final blog of 2016, we summarize the findings we’ve reported over the past five months based on feedback from VegFund’s dedicated grantees. This summary consolidates information we gathered from an online survey and from focus groups we held during 2016. These findings will guide VegFund in 2017 as we enhance and diversify the resources we offer to our grantees. From our survey, we gathered a general profile of VegFund grantees, including: their occupations the types of outreach they’re involved in audiences they reach...

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Activist spotlight

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Earlier this year, GW Animal Advocates held a Vegan Ice Cream Sampling event in Washington DC and reached 150 people! Activists served Ben and Jerry’s Non-Dairy Ice cream and handed out lots of educational literature. VegFund interviewed Susanna Israelsson of GW Animal Advocates to find out more about the event and their other outreach… VegFund: What inspired you to get involved in vegan outreach? GW Vegan Advocates: I never really truly understood the horrors of the dairy industry until recently.  I think that people don’t realize the...

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What resources do you need to support your outreach efforts?

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Last month, we discussed what VegFund grantees see as the main barriers they face in their activist efforts. Our always-helpful grantees assisted us in defining the types of support, training, and resources that would be most beneficial in overcoming these hurdles and in spurring their work in vegan outreach. This month, we discuss the types and form of support suggested by our grantees and VegFund’s work-in-progress developing a resource center for activists. The chart below shows a breakdown of the general types of resources of...

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What are the barriers in your outreach efforts?

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This month, we’re discussing obstacles our grantees face in their work reaching out to new audiences with vegan messages. Identifying these barriers is a good starting point for proactively finding solutions and improving the effectiveness of our outreach. In a 2016 survey of VegFund grantees, we asked the question “What would encourage you to reach out to new audiences in your activism?” Not surprisingly, a majority of activists report time, financial limitations, and the need for more volunteer support to participate in more outreach. Importantly,...

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Evaluating the impact of your outreach activity

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This month, we’re sharing our grantee’s feedback on how they evaluate the effectiveness of their outreach activities. We hope this information offers you some helpful advice and resources for improving your future outreach activities. Activists all too often overlook the valuable exercise of evaluating the effectiveness of their work. Making sure that we, as activists, maximize the impact of our outreach efforts is as important as hosting our next event if we are to move closer to our goal — improving the world for animals....

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Selecting the ideal venue for your outreach event

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This month, we’re sharing our grantee’s feedback on the criteria they use when selecting a venue for their vegan outreach events. We hope this information offers you some helpful tips for finding the best location for your outreach event. Our grantees select a variety of venues for their outreach — college campuses, schools, churches, theaters, vegfests, health fairs, sporting events, and many others. The grantees who responded to our survey conducted different types of outreach, including food sampling, pay-per-view video booths, vegfests, and documentary film...

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Helping us to help you

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Welcome to a new VegFund blog series! VegFund recently dialogued with some of our current and past grantees about how you, as activists, can get the most from our grant programs and how we can best support your outreach efforts. Starting with this blog as a part of a continued series, we’ll report what we learned from our grantees from an online survey and a series of focus groups we held around the country. We’d like to share with you what the survey revealed about:...

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Finding connection in our communications

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The first few words we communicate with another person are critical in the development of our future relationship with that person. The same is true when we, as activists, speak out for the voiceless with our message of compassion. As animal advocates, we want to encourage people to start to think in new ways about their food and to be receptive to learning about the realities of animal agriculture. We must offer information in a way that doesn’t shut them off from us. The first...

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VegFund stretches its reach

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Human consumption of meat and animal products is forecast to increase exponentially in the developing world and to remain at current levels in the developed economies for years to come. What this means is that we’ll see an increase in the already staggering estimated 156 billion land and sea animals consumed every year worldwide. In our aspirations to reverse these trends, VegFund is joining efforts with a broad global community of experts in climate change, social justice, natural resource use, technology, and food systems whose cooperation...

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Five top tips for a successful Pay-Per-View video event

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In this fourth and final part of our Effective Outreach series, we’re looking closer at Paid-Per-View (PPV) video events. In this form of outreach, individuals learn while they earn! VegFund pays viewers to watch a short clip exposing the truth behind the animal industry, from the cruelty of factory farming to environmental destruction. Our grantees from the past five years have provided really valuable feedback for improving and developing the effectiveness of this type of outreach — and we want to share this information with...

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