Blog

The impact of social media presence in our advocacy efforts

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Faunalytics’s recent research examining the impact of The Save Movement’s social media presence gives us insight into the value of social media for advocacy. One of the key findings from this research was that The Save Movement has been able to successfully foster awareness on social media about the individuality and plight of animals raised for food. Positive aspects of The Save Movement’s social media presence include: The peaceful, non-violent approach to their online outreach The welcoming attitude when engaging with followers online The biggest...

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VegFund’s research at NEVF

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On April 26th at the New England VegFest, VegFund undertook research to gain insight into how effective our programs are in encouraging people to make positive changes to their dietary behavior. Thousands of people – most of them not yet vegan – attended this free festival full of great vegan food, cruelty-free companies, animal advocates, and eye-opening talks! The focus of the research was a VegFund-sponsored screening of Cowspiracy: The Sustainability Secret, with the goal of understanding the effectiveness of documentaries in our advocacy efforts. The screening was well-attended,...

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