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Everybody’s Doing It

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By Leslie Brefeld, 2014 Winter Intern As animal advocates, we have the challenging task of encouraging people to make lifestyle changes that most of society has yet to adopt. So, it’s critical for us to understand how societal pressures play into people’s decision-making processes. Otherwise, our message might fall on deaf ears, or worse, it may reinforce the negative behavior we are trying to get people to stop (namely, eating animals). In this AR Trends article, we’ll explore how the psychology of social norms affects...

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