Blog

Belief on the Right Side of History

Read More

Most people think a concern for animals is limited to liberals. But this isn’t necessarily the case. Many leafleters report they were received more openly at places like Brigham Young and the University of Oklahoma than Berkeley or the University of Colorado in Boulder. I am a good example as well. I was raised in a religious family and went to religious schools all the way through high school. I read Ayn Rand and considered myself a “neo-con.” Three events changed my outlook. The first...

Read More

The Roadmap to Animal Liberation

Read More

A talk in Los Angeles by Matt Ball, November, 2014 Perhaps the single line most animal advocates would agree on is: “We want animal liberation.” But exactly what does this mean? Why? The first question – Why – is the easiest to answer and the hardest to face. I assume we don’t have to go into detail. We all know non-human animals suffer absolutely horrific brutality in numbers that completely dwarf the human population of the earth. We could spend all day watching sickening footage of animals...

Read More

Big Numbers Hurt Animals

Read More

This Psychology Today article discusses the dynamics in detail; excerpt: “Mother Teresa once said, ‘If I look at the mass I will never act.’ When Stalin and Mother Teresa agree on a point, I sit up and pay attention. It turns out that the human tendency to turn away from mass suffering is well documented. Deborah Small and Paul Slovic have termed this phenomenon the collapse of compassion. It’s not simply that as the number of victims goes up, people’s sympathy levels off. No, when the numbers go up,...

Read More

The health argument vs. ethical argument

Read More

By Sarah Hanshew, 2014 Summer Intern “I’m vegan because I’m really concerned about animal welfare.” “I chose to become a vegetarian because I wanted to lose weight.” “The environment really suffers from animal agriculture, and that’s why I chose not to eat meat.” All of these are common reasons for choosing and maintaining a vegan or vegetarian lifestyle, but is there one reason that’s more common among non-meat eaters? Are health arguments more convincing than ethical arguments? Activists could benefit from knowing these answers because...

Read More

Why We’re Winning

Read More

All the best public speakers know it is key to start with a joke, so here goes: This past June, I nearly died. What? Not funny? As with many people who almost die, I found myself thinking a lot about what is most important. In doing so, I realized much of what seems to be important really isn’t. But another thought occurred to me: How would the world have been different if I had died? Beyond my immediate circle of friends and family, what really would have changed?...

Read More

The Animal Activist’s Handbook

Read More

Book review by Leslie Brefeld, 2014 Winter Intern From authors Matt Ball, co-founder of Vegan Outreach, and Bruce Friedrich of Farm Sanctuary, comes The Animal Activist’s Handbook: Maximizing Our Positive Impact in Today’s World. In this handy, 117-page book, the authors share their tested techniques as vegan advocates. The goal, as they argue, is to eliminate as much suffering on the planet as possible. The best way to do this is by choosing a vegan diet, thereby boycotting the brutality that is inflicted on billions...

Read More