Blog

The Ultimate Betrayal

Read More

By: Sally Thompson, VegFund Volunteer The Ultimate Betrayal: Is There Happy Meat?, a new book by Hope and Cogen Bohanec, provides insight into the secrecy surrounding animal farming and the emergence of products that use misleading buzzwords to deceive customers who are endeavoring to make compassionate choices. Drawing on peer-reviewed research, worker and rescuer testimony, and interactions with the farmed animals themselves, The Ultimate Betrayal explores the recent shift in animal agriculture and the misleading information surrounding it. Are “happy”, “cage-free”, and “humane” products really...

Read More

Selecting effective outreach materials

Read More

By: Sally Thompson, VegFund Volunteer When deciding which literature to use at an outreach event, there are a number of factors to consider. First, there’s the obvious: make sure you select brochures that are relevant to the event. For example, if you’re tabling at an eco-fair, you’ll want to have literature that highlights the connections between veganism and the planet. VegFund’s recommended literature page is a great place to start, as it provides literature suggestions that are broken down by category (e.g., animal rights, health, environment,...

Read More

The Role of Cognitive Dissonance

Read More

By Sally Thompson, VegFund Volunteer With people learning more about the realities of the animal agriculture industry, attitudes and behaviours toward animal use are gradually changing. In 2012, Faunalytics (formerly the Humane Research Council) reported that in a representative sample of U.S. adults, 68% of respondents viewed the animal protection movement favorably (Human Research Council 2012). Additionally, the vast majority of people tend to report that they care about how animals on farms are treated (Lusk, Norwood, and Picket 2007). However, there is often a...

Read More