Blog

Are veg pledges effective?

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When you’re tabling at an event, have you ever wondered if veg pledges are effective? It takes extra effort to print out the forms, make them available to the public, and then encourage people to sign the pledge. Is it worth it? Do people follow through on their commitments? In this AR Trends article, we’ll take a look at whether and why veg pledges are an important tool for activists. Are pledges effective? Recently, a group of researchers wanted to get to the bottom of whether or...

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The Ultimate Betrayal

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By: Sally Thompson, VegFund Volunteer The Ultimate Betrayal: Is There Happy Meat?, a new book by Hope and Cogen Bohanec, provides insight into the secrecy surrounding animal farming and the emergence of products that use misleading buzzwords to deceive customers who are endeavoring to make compassionate choices. Drawing on peer-reviewed research, worker and rescuer testimony, and interactions with the farmed animals themselves, The Ultimate Betrayal explores the recent shift in animal agriculture and the misleading information surrounding it. Are “happy”, “cage-free”, and “humane” products really...

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Selecting effective outreach materials

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By: Sally Thompson, VegFund Volunteer When deciding which literature to use at an outreach event, there are a number of factors to consider. First, there’s the obvious: make sure you select brochures that are relevant to the event. For example, if you’re tabling at an eco-fair, you’ll want to have literature that highlights the connections between veganism and the planet. VegFund’s recommended literature page is a great place to start, as it provides literature suggestions that are broken down by category (e.g., animal rights, health, environment,...

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The Role of Cognitive Dissonance

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By Sally Thompson, VegFund Volunteer With people learning more about the realities of the animal agriculture industry, attitudes and behaviours toward animal use are gradually changing. In 2012, Faunalytics (formerly the Humane Research Council) reported that in a representative sample of U.S. adults, 68% of respondents viewed the animal protection movement favorably (Human Research Council 2012). Additionally, the vast majority of people tend to report that they care about how animals on farms are treated (Lusk, Norwood, and Picket 2007). However, there is often a...

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U.S. Meat Consumption on the Decline

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Elana Kirshenbaum, VegFund’s fall 2012 intern, reports on some very encouraging trends! With new vegan restaurants and products popping up throughout the United States, undercover films of animal suffering making major network news, and mainstream television airing segments on the benefits of vegan eating, the general population seems to be increasingly receptive to veganism. Current research supports this observation and demonstrates the public’s growing interest in consuming less animal-derived foods. Let’s look at what some of the latest studies found regarding trends in the United States....

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