Blog

Motivation and behavior change

Read More

As the holidays approach, many people are starting to think about their New Year’s resolutions. But, what motivates people to make these changes, and what factors enable people to sustain them? The Nutrition & Health Foundation, an organization that aims to inspire a healthier society in Ireland, conducted over 600 in-depth interviews that help answer those questions. Their report, entitled Motivational Aspects of Behavioural Change, presents findings that can inform vegan outreach strategies. Specifically, their study aimed to address: What motivated people to make changes to...

Read More