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Video Efficacy Comparison Study

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By Kimberly Dreher, VegFund Program Director An increasing number of activists and animal rights groups are using videos to educate the public about the benefits of veganism. Despite this trend, research comparing the effectiveness of different types of vegan videos is minimal. VegFund recently partnered with the Humane Research Council (HRC) to conduct a study that explores this important topic. Over 500 respondents, aged 15 to 23, viewed one of four vegan videos and provided their feedback. Each video was approximately four minutes long and...

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