Blog

Motivation and behavior change

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As the holidays approach, many people are starting to think about their New Year’s resolutions. But, what motivates people to make these changes, and what factors enable people to sustain them? The Nutrition & Health Foundation, an organization that aims to inspire a healthier society in Ireland, conducted over 600 in-depth interviews that help answer those questions. Their report, entitled Motivational Aspects of Behavioural Change, presents findings that can inform vegan outreach strategies. Specifically, their study aimed to address: What motivated people to make changes to...

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Animal Place Veganic Farm

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Thanks to support from VegFund, Animal Place Veganic Farm has truly thrived this season. The micro-farm experiment evolved into a definitive farm with the sale of produce to visitors and vegan restaurants. Efforts in community outreach and education have expanded to include public workshops, farm tours, elementary school connections and a live-in farm internship program. Farm to school Farm to School is a USDA funded program in Nevada County that promotes healthy eating through partnerships with local small farms. As a partner farm with a...

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ADVERTISING 101

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By Elana Kirshenbaum, VegFund’s fall 2012 intern Often the best way to learn about anything in life is through your mistakes. Years ago, when I began doing vegan advocacy, I didn’t know much about advertising and hadn’t considered what it takes to attract people to events. I’ll never forget our first outreach fundraiser: a huge yard and bake sale planned at a local church.  An abundant array of gently used items from knick knacks to small appliances filled the large space, vegan baked goods and...

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Video Efficacy Comparison Study

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By Kimberly Dreher, VegFund Program Director An increasing number of activists and animal rights groups are using videos to educate the public about the benefits of veganism. Despite this trend, research comparing the effectiveness of different types of vegan videos is minimal. VegFund recently partnered with the Humane Research Council (HRC) to conduct a study that explores this important topic. Over 500 respondents, aged 15 to 23, viewed one of four vegan videos and provided their feedback. Each video was approximately four minutes long and...

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